What working with Step Up can look like over time

When Destination Madison decided to pursue DEAI work, they chose the more sustainable path: start internally, build a real foundation, and embed equity into strategy rather than keeping it as a separate initiative.

What stood out about this partnership? They didn't want a checklist. They wanted someone to look at their bylaws, their handbook, their sales process, and ask "is this right?" They wanted staff to feel more confident in talking about DEAI and embedding it into their everyday. That's exactly what we did together.
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The result: DEAI is now part of their strategic plan, their hiring process, their values, and their everyday culture.

Read the full story and download the case study below.

Photo: Nick Gerard for Destination Madison